Screen Printing And Its Impact On Corporate Gift Giving
Screen printing is a technique in which the ink is directly applied to the surface that is to be printed and this surface is called substrate. The image that is to be printed is transferred photographically to the screen in such a way that the areas not be printed is blocked and the fabric is used as a stencil. A roller moves across the screen stencil, pumping ink over the threads of the woven net in the open areas.
The silk screen printing also known as serigraphs is a multiple printing technique that involves the use of stencils in order to transfer the design. The paint is applied on the silk screen and affects the areas that are not blocked by the stencil. Many colors can be applied by using several stencils in a single print. The serigraphs was developed as a commercial medium and is still used by modern artists. The silk screen has been replaced with a polyester material that is widely available and is also cheap as compared with silk material.
The screen printing first appeared in China during the rule of Song dynasty. The Asian countries started using the screen printing process in thirteenth century and advanced it further by combining the screen painting with block printing and paints. In late 1700s, the Europe started using the screen printing process but it gained wider acceptance much later as the silk was not available in the Europe at that time.
In the United States, the screen printing was popularized by artist Andy Warhol, he screen printed actress Marilyn Monroe in’62. A rotary machine was patented by Michael Vasilantone in’60 to print logos and team information on bowling garments but shortly, started printing on t-shirts. It was soon licensed by many manufactures for screen printing of garments making the rotary garment printing machine as a popular device for screen printing. In the United States, screen printing on garments account for almost half of the screen printing activity.
The screen printing business flourished and became a profitable industry. It was adopted by the artists to express and they used it to duplicate their works and they have been using it before ’00s. Currently, it is popular both in the commercial printing and fine arts industry. It is commonly used print images on the T-shirts, CDs, DVDs, hats, glass, ceramics, polyethylene, paper, polypropylene, wood and metals.
Screen printing is used extensively in the printing industry to mass create so many items specifically t-shirts. It is excellent for both short and long-run printing. For large volumes the process can be set up on a printing drum but for small runs a simple manual setup can be used.
The Corporate have well utilized this option and have started giving their employees and clients corporate gifts that are screen printed with different ideas and also corporate logos. This is a good way in which the corporate can increase their presence. The Corporate gifts are usually given once or twice to the employees. The screen printed corporate gifts are like t-shirts made in different sizes and styles keeping in mind the different employees. The corporate gifts can also be in form of mugs, beer and wine glasses, and many corporate give their best employees fully paid vacations.
Discover how button badge can raise your marketing now. Visit us to get some important corporate giftideas.
categories: corporate gifts,lanyard,button badge,mug,pen,printing,personalized gift
No related posts.