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Anyone involved in network marketing knows that a continuous supply of qualified leads is the lifeblood of their business. They also know that it is getting harder every day to find good qualified leads. Up until now the primary source of leads as been paid lists. But these have proven inadequate. They have resulted in less than great conversion rates. In fact most of the names on these lists are cold and unresponsive to repeated mailings. They are in the end usually a waste of time and money.

Fortunately there is a better way. It is also essential that new methods of getting targeted leads is used if one is to survive in today’s competitive direct network marketing environment. So where do you go to find good leads? The best way is to get interested prospects to come to you rather than you searching for them in a hit or miss process. You need to become an internet marketer – and a good one.

If you don’t have a website, go and get one right now. It only costs about $10 to register a domain name for a year – sometimes less. Start branding yourself. People join a person they know and trust; not a network marketing company by itself.

The best source of targeted leads is people who find your message on the web and want to find out more about your opportunity. These are people who are interested now and are ready to take action if they like what they see. You’ll have a lot more success with these leads than those old stale email lists you’ve been using.

Once you have your website you’ll need to start generating traffic. There are basically two types of traffic – paid and free. I would recommend you start with the free traffic sources. It will take a little longer but it will be a lot less expensive.

To get free traffic you’ll need to get your website indexed and ranked in the search engines -particularly Google. You’ll need to learn the tools and techniques to make this happen but they are not difficult. Basically you will need to do some research to find out the keywords people are searching on. Then build your website around these and related keywords.

Don’t make the mistake I see many experienced internet marketers make. They don’t build a list. When people visit your site entice them to opt-in to your email list. This will be the greatest asset your business will have. When you sponsor people into your network marketing business who owns that list of names? The network marketing company owns it. If the company goes away or you move on to another opportunity you lose your list. Build and protect your list. You can market any number of new or related business opportunities and services to your own list. Protecting your list will protect your business.

Build a long term asset – your list – outside of any one specific business opportunity. If you do that you’ll generate high quality targeted leads for your current opportunity and a readymade list for other business opportunities and services that you might want to offer.

Todd Gleason is a small business owner and internet marketer. He is frequent author on small business development and internet marketing. You can learn more about the new skills needed for direct network marketing and get a free copy of “7 Secrets to building a Productive Downline” here.

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